David Yule is a highly successful sales trainer and consultant based in the UK. He is a Fellow of the Institute of Sales and Marketing Management, and qualified as an Associate of the Chartered Insurance Institute, and has has been involved in Management, Sales Management and Training for over 20 years. He has designed and presented programmes for many blue chip companies on a wide variety of interpersonal skills including Team Building, Culture Change, Leadership, Sales Skills, Advanced Selling Skills, Reward and Recognition Programmes, Continuous Improvement Workshops, Coaching Skills and Complaint Handling. He is also in great demand as a vivid and lively conference speaker.
“David Yule has completely changed our attitude to Sales Training. We know what works! David has taught us to use Emotional Selling and we are living proof it is effective.” Mike Wilson, Market Development Manager, Daryl Industries
“David has been working with us on using Emotional Selling for the past 5 years. He has enabled quite ordinary people to achieve extraordinary results.” Owen Reed, Customer Training Manager, Ideal Standard
“When David Yule talks about selling everyone should listen…” Patrick McAvoy, European Sales Director, Polymer Engineering Corporation
87 Tips for Practical Selling
This really is a practical book about the subtleties of selling – a book to be read from cover to cover or to be dipped into to find a great tip for today’s selling tasks. It is a no-holds-barred approach, a complete ‘how to’ guide that will be welcomed by experienced sales people just as readily as by newcomers to the business.
Amongst these essential tips for dynamic selling, you will find helpful advice about stopping prospects from asking for discounts, how to subtly control sales, how to handle difficult objections, how to make more money, how to work to your own strengths, how to stop people from ‘shopping around’, how to remain positive, how to get prospects to sell for you, how to avoid price becoming an issue and much, much more.
Emotional Selling –
Using Emotional Intelligence to Get Sales
It has been estimated that 80% of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer, and extracting the right emotional response.
Emotional Selling sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book will enable readers dramatically to improve their sales performance, and enjoy it at the same time…
Additional information
To order David Yule’s books to be sent outside the UK please contact: books@gtiuk.com
To obtain your free Selling Styles report contact: reports@gtiuk.com